Huda Beauty and Cardi B are putting a playful spin on the traditional beauty collaboration with their new Ultra Snatched campaign.
The partnership introduces pink and cool lilac powders to Huda Beauty’s popular Easy Bake range, designed to brighten, blur and create a more lifted-looking finish.
But it’s the campaign itself that has social media talking.
Inspired by the classic Freaky Friday body-swap concept, Cardi and Huda Kattan switch personalities after using the new powder. Cardi finds herself in Huda’s beauty-business world, while Huda embraces an exaggerated version of Cardi.
The campaign was teased even before its release, with Huda Beauty temporarily rebranding as “Cardi Beauty”, sparking speculation about a possible Cardi-led beauty brand.
Once the campaign dropped, the mystery turned into memes and reactions, with many fans praising its humour and over-the-top energy.
Rather than simply putting a celebrity face on a product, Huda Beauty and Cardi B have created a campaign with a storyline — and, most importantly, one people actually want to talk about.
Main Image: PR Newswire
