Icon Skincare, the Old Hollywood-inspired beauty brand founded by the creators of iS Clinical, has officially launched in the UK following its initial debut in the United States.
The nine-piece collection is now available exclusively through Victoria Health, with prices starting at £29.
Icon Skincare has an unusual origin story. Founders Bryan Johns and Alec Call discovered original skincare formulations and treatment notes belonging to legendary Hollywood facialist Madam Renna after purchasing an antique chest at auction.
Renna’s famous clientele included stars such as Marilyn Monroe, Elizabeth Taylor and Clark Gable during Hollywood’s Golden Age.
Rather than simply recreating the historic formulas, Johns and Call spent years adapting the ideas behind them using modern skincare technology and ingredients.
A key part of the collection is royal jelly, honey and propolis—ingredients that Madam Renna was known for incorporating into her treatments.
Icon aims to move away from complicated multi-step routines, instead focusing on a more streamlined approach to everyday skincare.
The brand combines its Hollywood-inspired heritage with modern formulations designed to make skincare feel more considered and accessible.
Its arrival at Victoria Health also places Icon alongside a selection of science-focused beauty brands already popular with UK skincare consumers.
With its mix of Old Hollywood heritage and modern skincare innovation, Icon Skincare is bringing a new interpretation of celebrity beauty rituals to the UK market.
Main Image: Beauty News Daily
