Beauty creator Mikayla Nogueira is taking her skincare-prep brand POV Beauty to Sephora, marking a major retail milestone for the growing beauty label.
Founded by Nogueira and beauty executive Ani Hadjinian, POV Beauty focuses on products designed to prepare the skin before makeup while also working as standalone skincare.
What’s Coming to Sephora?
The initial Sephora collection will feature five POV Beauty products:
- Drench It
- Drip It
- Whip It
- Glaze It
- Amp It Lip Ampoules
The range is built around the growing crossover between skincare and makeup, with an emphasis on skin preparation and barrier care.
Nogueira, who built a huge following through online beauty content, said the Sephora launch will give customers the opportunity to experience the brand and its products in person.
Sephora also sees the partnership as part of the retailer’s push towards innovative beauty products that combine skincare with makeup routines.
Beauty fans will be able to shop POV Beauty in Sephora stores and online across North America from 3 September 2026.
The launch marks another major step for Nogueira as she takes her digital beauty influence into the mainstream retail space.
Main Image: Puck News
