South African bubblegum brand Chappies has teamed up with Mamelodi Sundowns and Bafana Bafana defender Khuliso Mudau as its latest brand ambassador.
The partnership sees Chappies enter the football space through its new “Chappies for Champs” campaign, which celebrates South Africans who bring the “Yho!” factor to everyday moments.
Mudau is a natural fit for the campaign, having established himself as one of South Africa’s leading football talents at both domestic and international level.
His connection with Chappies also goes beyond football. The defender is known for his love of chewing gum, making the partnership a fitting match between the player and the iconic South African brand.
Celebrating Everyday Champions
The Chappies for Champs campaign aims to show that being a champion is not only about winning trophies.
Whether someone is chasing a personal goal, supporting friends or celebrating a small victory, Chappies believes there is a “champ” in everyone.
Football will play a major role in bringing the campaign to life, from local pitches and school grounds to stadiums and match-day celebrations.
As part of the campaign, Chappies will also launch a competition offering South Africans the chance to win prizes, including an opportunity to win their team’s jersey.
Mudau Joins Chappies At An Exciting Time
Mudau said Chappies has been part of his life since childhood and that the partnership feels particularly special because of his long-standing connection with the brand.
Chappies said Mudau represents the ambition, determination and energy behind its latest campaign.
The brand also wished Mudau a speedy recovery following his recent surgery and said it looks forward to seeing him back on the pitch.
Meanwhile, Chappies is teasing another new development for fans, with details of the upcoming product or experience still being kept under wraps.
Main Image: Supplied
