Sisters Brooke and Samantha are bringing family, nostalgia and Jewish culture into the beauty industry with their new brand, Nosh Beauty.
The brand takes inspiration from the sisters’ upbringing and the beauty rituals shared between generations of women in their family.
Nosh Beauty launches with The Schmear, a cream blush priced at $24 (about R400). The product comes in four shades: Schmooze, Mazel, Kvell and Chutzpah, ranging from soft peach and rose to berry plum and deep terracotta.
The lightweight, whipped formula can be applied with fingers or a brush and used on the cheeks, lips or eyelids. It contains apple seed and pomegranate seed oils and is dermatologist-tested and hypoallergenic.
The sisters say the brand is inspired by more than makeup, drawing on Jewish traditions, humour, language and the experience of women getting ready together across generations.
For Brooke and Samantha, the idea behind Nosh Beauty is that beauty can be a shared experience rather than simply a collection of products.
The Schmear is currently available through the Nosh Beauty website and ships exclusively within the United States.
Main Image: Happa
