Kendall Jenner is expanding her presence in the wellness space after joining functional drinks brand Trip as its new global ambassador and an equity shareholder.
The partnership sees the model and entrepreneur take a financial stake in the UK-founded brand, which has built its reputation around low-calorie sparkling drinks made with magnesium and botanicals.
Trip was launched in 2019 by husband-and-wife founders Olivia Ferdi and Daniel Khoury. The idea reportedly came after Khoury discovered the benefits of magnesium and botanicals while recovering from knee surgery.
The couple eventually invested their savings into the business, which has since expanded across major retailers in the UK and US.
Jenner’s Growing Wellness Portfolio
For Jenner, the deal adds to a growing list of investments and partnerships in the wellness and lifestyle space.
She has previously invested in supplement company Cymbiotika, worked with wellness brand Alo, and became Therabody’s first beauty ambassador in 2025.
Jenner says she was drawn to Trip’s approach to everyday wellness and its focus on creating moments of calm without stepping away from a busy lifestyle.
The new partnership will see her front Trip’s latest global campaign while supporting the brand’s continued international growth.
A Brand Built Around Everyday Calm
Trip positions its drinks as an alternative for consumers looking to reduce alcohol consumption or find a functional beverage for moments of relaxation and busy days.
The company says it is on track to generate $200 million in revenue this year, highlighting the rapid growth of the functional beverage market.
With Jenner now involved as both ambassador and investor, Trip is betting on her global influence to help take the brand to an even wider audience.
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