Oscar-winning actress Jennifer Lawrence is entering the beauty industry with Mes°, a new haircare brand developed in partnership with Boston-based biotechnology company Arcaea.
The brand is scheduled to launch on 27 October 2026, joining the growing list of celebrity-backed haircare businesses, including Beyoncé’s Cécred, Jennifer Aniston’s LolaVie and Blake Lively’s Blake Brown.
Lawrence teased the upcoming launch on Instagram on 16 October, sharing a carousel of hairstyles from her film career, featuring everything from blonde bangs and sleek updos to red hair and textured looks.
What To Expect From Mes°
Mes° is positioning itself as a biodesigned haircare brand, with its website carrying the tagline: “Designed by Jennifer Lawrence. Engineered by Arcaea.”
However, the company has yet to reveal its products, prices, ingredients or retail partners ahead of the launch.
Its development partner, Arcaea, specialises in using biotechnology and biological engineering to develop beauty ingredients. Founded by chemical engineer Jasmina Aganovic, the company emerged from synthetic biology firm Ginkgo Bioworks and has attracted investment from major industry players.
Arcaea previously announced a $78 million funding round in 2021, equivalent to approximately R1.28 billion at the time of conversion using a recent exchange-rate estimate.
The company launched its first beauty brand, Future Society, in 2023, introducing fragrances inspired by the DNA of extinct flowers.
With Mes°, Lawrence is stepping into an increasingly competitive celebrity beauty market. Whether its science-led approach will set it apart from established haircare brands remains to be seen when the products are unveiled.
Mes° is expected to launch through its official website, mesbeauty.com, on 27 October.
Main Image: WWD
