Nancy Twine is back in the beauty game with Soulstice, a new self-funded haircare brand focused on bringing prestige-level formulas to a more accessible price point.
Four years after selling Briogeo to The Wella Company, Twine has returned with a five-product collection built around what the brand calls “Science + Soul” — combining clinically tested formulas with a more intentional approach to everyday haircare.
Soulstice focuses on hydration and hair health, with products designed for different hair types and textures. The range includes Moisture Muse Shampoo and Conditioner, Buttersilk Restorative Mask, Wavelength Curl Defining Cream and Base Layer Smoothing Cream.
At the centre of the formulas is VitaMega Complex, a proprietary blend featuring kakadu plum, inositol and sacha inchi. The ingredients are designed to support healthier-looking, hydrated hair.
The collection also targets everyday concerns including dryness, breakage, frizz, detangling and heat protection.
For Twine, Soulstice represents the next chapter of a career built around challenging the way consumers experience premium haircare. “Building Soulstice is deeply personal,” Twine said, describing the brand as an opportunity to make elevated, performance-focused haircare more accessible.
Soulstice is currently available exclusively in the US through Soulstice, with products priced between $18 and $26.
Main Image: Forbes Magazine
