Parking hassles at South African malls may soon be a thing of the past, thanks to Admyt, a smart parking platform that is rapidly transforming how visitors enter, pay, and exit shopping centres, office blocks, and hotels.
With over 450,000 registered vehicles and a presence in more than 80 locations nationwide, Admyt is fast becoming the go-to solution for a ticketless, cashless parking experience.
Anyone who’s parked at a South African shopping centre knows the struggle: ticket machines malfunction, pay stations reject cards or require exact cash, and lost tickets can turn a short shopping trip into an expensive ordeal. Recognising this shared frustration, Admyt has stepped in with a solution that replaces outdated systems with modern, app-powered convenience.
How It Works
“Customers start by registering their vehicle and payment details on the Admyt app,” explained CEO Kfir Rusin in an interview with Daily Investor. “Once set up, they simply drive in and out of any participating location – no tickets, no cash, no queues.”
Using license plate recognition (LPR) technology, the system automatically detects registered vehicles as they approach entry and exit points. The boom gate lifts automatically, and if payment is required, the fee is instantly deducted from the user’s linked bank card or digital wallet.
For tenants, hotel guests, or pre-approved visitors, access is granted without the need for cards, codes, or tags. After each visit, users receive an email receipt detailing entry and exit times, along with the amount charged. They can also track their full parking history through the app.
“All of this happens in real time,” said Rusin. “There’s no friction, no need to roll down your window or handle any physical tickets.”
Since its launch in 2016, Admyt has grown its footprint dramatically. Some of South Africa’s largest and busiest malls, including Mall of Africa, V&A Waterfront, and Fourways Mall, have adopted the platform.
Beyond retail, Admyt is also available in hotels, residential estates, and office buildings like Sandton Hotel, The Leonardo, and Rosebank Towers.
Rusin attributes the company’s success to two factors: network growth and user experience.
“From day one, we focused on building a strong network of high-traffic locations while ensuring a smooth, intuitive user experience,” he said. “Once people try it, they immediately understand the convenience. And the more places it’s available, the faster adoption grows.”
But Admyt’s ambitions go far beyond just simplifying parking. The company is working to build a connected ecosystem that integrates landlords, retailers, tenants, and shoppers.
“Our roadmap is about more than access control,” Rusin explained. “We’re building a platform that unlocks new value—whether through rewards, loyalty programmes, validation discounts, or seamless access across multiple sites.”
As Admyt continues to expand, the goal is to make parking not just a necessity, but a value-added part of the overall experience at malls, hotels, and workplaces.
“Parking is the first and last touchpoint in almost every physical visit,” Rusin noted. “By making it effortless, we’re not just improving parking—we’re enhancing how people interact with the places they live, work, and shop.”
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