SoleFly and Jordan Brand are teaming up once again — and this time, the heat is coming in the form of an Air Jordan 3 collab set to drop during the 2025 holiday season.
The buzz was first sparked by Sneaker News, and while details were scarce at first (read: no leaks, no teasers, just vibes), we now have our first real look at the upcoming pair — thanks to a courtside flex by SoleFly founder Carlos Prieto.
Over the weekend, Prieto laced up the unreleased sneakers during the Miami Hurricanes’ season opener against Notre Dame. And he wasn’t the only one rocking them. Multiple Hurricanes legends were also spotted in the exclusive kicks, creating a wave of hype that’s now sweeping through the sneaker community faster than a Travis Scott shock drop.
Unfortunately, official release details are still under wraps — no pricing, no SNKRS listing, and no confirmation from Nike or SoleFly just yet. But make no mistake, this collab is officially in play.
If this upcoming drop feels familiar, it should. SoleFly previously put their spin on the AJ3 back in 2014, creating a lottery ticket-inspired colorway that was handed out only to friends and family. That pair never got a public release — making it one of the rarest AJ3s in the wild.
Will this new iteration follow in the same ultra-exclusive footsteps, or are we finally getting a wide release? That part’s still a mystery.
For now, all eyes are on Carlos Prieto’s feet — and IG posts from the Hurricanes’ sidelines — as we await official word. But one thing’s for sure: SoleFly’s Jordan 3 is already shaping up to be one of 2025’s most anticipated drops.
Main Image: Sneaker Bar Detroit
