Streamer and internet personality Kai Cenat has officially taken his fashion ambitions to the runway with the debut of his clothing label, Vivet, at New York Fashion Week.
The long-awaited collection featured a mix of casual streetwear and more experimental pieces, including hoodies, tracksuits, fur coats and distressed leather jackets.
Several well-known internet personalities were also part of the show, with streamers including Ray, BruceDropEmOff and Duke Dennis walking the runway.
Cenat first announced Vivet in December 2025, revealing the brand’s name and logo through a video on his kai’s mind YouTube channel. The name comes from the Latin word vivet, meaning “he, she or it will live forever”.
His interest in fashion became more apparent in the months that followed. In a documentary-style video titled I Quit, Cenat showed his journey into the industry, including learning to sew, exploring textiles in Italy and working with fashion professionals such as stylist Law Roach.
The project gave fans a closer look at the creative process behind Vivet and hinted at Cenat’s ambitions beyond streaming.
In the weeks leading up to the runway show, Cenat released behind-the-scenes footage and teasers across his social media and YouTube channels, building anticipation around the collection.
Vivet’s New York Fashion Week debut now marks a significant step in Cenat’s transition from online entertainment into fashion, as the streamer begins establishing himself as a creative force outside the world of streaming.
Main Image: Kai Cenat
