Sensitive skincare is often associated with clinical formulas and limited choices, but British beauty brand Nouri Bay is taking a more indulgent approach to caring for easily irritated skin.
Founded by Rianne, the brand grew from skincare formulas she began making at home during the pandemic to manage her own sensitive skin. Her Jamaican heritage also played a major role, with childhood beauty rituals inspired by tropical fruits, botanical ingredients, nourishing oils and natural butters.
After the death of her mother in 2025, Rianne developed the concept into Nouri Bay as a tribute to her mother and the Caribbean women whose beauty traditions influenced her.
The brand has launched with its Barrier Boosting Face Oil, an overnight treatment formulated with eight plant-based oils, including watermelon seed, jojoba, squalane, meadowfoam, kiwi and camellia seed oils.
The formula is designed to support dry and sensitive skin while leaving a soft finish. It also contains bisabolol and vitamin E, ingredients commonly used to help soothe skin and support the skin barrier.
Developed with a cosmetic chemist and dermatologically tested on sensitive skin, the face oil is free from synthetic fragrance, essential oils, dyes, sulphates, silicones, parabens, phthalates, mineral oil and drying alcohols. It is also vegan and cruelty-free.
Nouri Bay is currently available through the brand’s website, with shipping limited to the UK.
Main Image: Beauty News Daily
