Zendaya has been named the new global ambassador for Prada Beauty’s Paradoxe fragrance collection, fronting the campaign for the upcoming Paradoxe Sweet Chemistry.
Directed by Oscar-winning filmmaker Barry Jenkins, the campaign launches ahead of the fragrance’s debut next month. Zendaya said she was drawn to the brand because it celebrates both strength and vulnerability, revealing that Paradoxe had been one of her favourite fragrances before the partnership.
The new scent blends blackcurrant syrup, orange blossom absolute and neroli milk accord, adding a fresh chapter to Prada’s popular fragrance line.
Prada Paradoxe Sweet Chemistry launches in the UK on 26 August at Boots, with the 90ml bottle priced at £145. US release details are yet to be confirmed.
Main Image: Beauty Scene
