Irish beauty brand Poco Beauty has officially entered the UK retail market, less than three years after its launch and following the sale of more than one million units of its products.
Founded in 2023 by entrepreneur Pippa O’Connor Ormond, the brand is making its physical UK debut at Selfridges stores in London, Manchester and Birmingham.
Poco Beauty first gained attention with its Universal Glow Original, a multi-purpose £32 product combining SPF 30, skincare, primer and colour correction. The product quickly became one of the brand’s best-known launches and topped bestseller lists at Irish luxury retailer Brown Thomas.
The brand has built its range around a “fewer but better” approach, focusing on products designed to combine makeup and skincare benefits. Its formulas are vegan and cruelty-free.
The Universal Glow collection includes an Illuminating Eye Cream and a Vitamin C and Hyaluronic Acid Serum, while the Skintuition range features a lightweight foundation and concealer.
Poco Beauty also offers the Dreamglow skincare collection, which includes hydrogel eye patches, toning pads and hydrogel masks developed using Korean formulation expertise.
O’Connor Ormond said the UK launch marks an important step in the brand’s growth, with Selfridges providing a platform to introduce Poco Beauty to a wider audience.
The range is now available at selected Selfridges stores and online, as well as through Poco Beauty’s website, which ships to the UK and US.
Main Image: Beauty News Daily
